Auto brands invest billions in developing connected car features in an attempt to gain competitive advantage.
But is this money well spent? How engaged are connected car owners?
Our latest Connected Car study explores the attitudes and purchase behaviour of connected car owners across Europe, North America and China.
We discovered a startling picture of consumer indifference and a huge opportunity for growth.
Our summary report reveals four opportunities to engage drivers:
Our study is a rich source of information about the opportunities to engage drivers and how best to leverage them. To access the full report by brand, market or region, please get in touch.