Increasingly, succeeding in key South-East Asian markets requires a strategic understanding of online channels. Capturing these opportunities requires an understanding of a fast changing path to market, impacted by market specific factors, cultural forces and merger and acquisition activity across the region.
To help your business navigate this, Kantar TNS New Zealand has partnered with New Zealand Trade and Enterprise to present an overview of consumer online channels in South-East Asia, with a focus on Singapore, Thailand, Malaysia, Vietnam and Indonesia. We’ve taken learnings from New Zealand exporters, in-market distributors, retailers and consumer experts, and a global study into the digital lives of consumers to provide guidance on how New Zealand businesses can succeed in this space.
For a more in-depth look at each of the markets, please fill in the form to download the report.
If you have any question, please contact us at the details below.