Few of us who live in Hong Kong are unaffected by tourism. As the largest contributing market for inbound tourists (over two thirds of overnight visitors in 2018), mainland China understandably attracts the most interest from businesses involved in this sector. Following a period of softening, inbound numbers are again on the rise, presenting more opportunities for airlines, hotels, theme parks, retailers and brands.
To find out what makes urban Chinese tourists tick we talked to a panel of experts from across the tourism sector, then surveyed 300 people in four mainland cities to quantify what tourists seek from a holiday experience in APAC, how they perceive Hong Kong against seven other destinations, and what matters most in their choice of where to take a holiday.
Contact Mike Underhill to find out more about the study.